Tag Archives: Kevin Harvick

Kevin Harvick’s Last Race for #29 and RCR

Harvick wins at Kansas - October 6, 2013

Harvick wins at Kansas – October 6, 2013

Tomorrow, Kevin Harvick will drive the #29 Chevrolet for the last time this season, and his career. Harvick began driving the #29 car following the death of Dale Earnhardt in 2001. As he completes his 13th season in the Sprint Cup Series, Harvick has won 23 races for Richard Childress Racing and has finished 3rd in points three times. In addition, he has won two Nationwide Series championships for RCR.

Harvick's Career Stats

Harvick’s Career Stats

Harvick has enjoyed success at RCR. He won the 2003 Brickyard 400, 2007 Daytona 500, and the 2007 All-Star Race. Harvick is famous for his aggressive driving and occasional outbursts of anger. Most recently, Harvick was criticized for comments he made about Austin and Ty Dillon, the grandsons of Richard Childress. Whether you think his criticisms were valid, they should not have been voiced publicly. During their 13 year partnership, Harvick and Childreen have not always agreed and RCR has had its share of ups and downs, but whatever Harvick has said or done on, and off, the track, Childress has always supported him.

#29 at Martinsville - October 30, 2011

#29 at Martinsville – October 30, 2011

As Harvick gets into the #29 car tomorrow afternoon, Harvick and his fans will have mixed emotions. We are excited for Harvick’s move to Stewart Haas Racing next year, but this will be his last time driving the #29. While Harvick is keeping most of his sponsors when he moves to SHR (including Budweiser and Jimmy Johns), he will be driving the #4. Personally, I have had the privilege of seeing Harvick drive the #29 three times, and he did well each time, including a win last month in Kansas. I am excited for 2014, but I am going to miss the familiar #29 each week and am appreciative of the opportunities RCR has given Harvick.

Harvick on track at Martinsville - April 3, 2011

Harvick on track at Martinsville – April 3, 2011


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Budweiser and Harvick Team-Up with Blippar App

Use the Blippar app to scan this image to begin the Blippar/Budweiser experience

The innovation of the smart phone and phone apps has brought about a variety of unique user experiences. Advertisers are taking advantage of these platforms in a variety of ways. Whether they advertise through apps, iAds, or QR codes, there are a number of ways for companies to get their products to the end user. When advertising meets the smartphone, users are given a unique experience.

Blippar, a smartphone app company based in the UK, has created a unique advertising experience for fans of NASCAR driver Kevin Harvick and Budweiser Racing. When you use the Blippar smartphone app on your iOS or Android device to scan the Budweiser logo or either images on this page, you will enter an exclusive world. As the video illustrates, Blippar uses augmented reality to deliver exclusive content.

Use the Blippar app to scan this image to begin the Blippar/Budweiser experience

Blippar has created a world filled with exclusive content from Budweiser and Richard Childress Racing. After scanning a Budweiser logo or banner, users are presented with a menu (pictured below) with a variety of options. Under “Experience the Bud 29,” users can access a 360 degree view of the Budweiser 29 car or view two exclusive videos from the RCR race shop. When “Away from the Track” is selected, three videos are presented. These videos show Kevin Harvick away from the track racing g0-karts and pulling pranks. The final option of having your picture taken with Harvick is like a number of apps that allows you to insert yourself into an image. Blippar gives users three different picture options – at the bar, at the track, and just hanging out.

Blippar has created a unique form of advertising that goes far beyond QR codes and banners. But Budweiser is not the only company taking advantage of Blippar’s creative advertising. Blippar experiences are also available for Cadbury, Heinz, Kit Kat, Dominos Pizza, Wrigley’s Gum, and several other companies. Blippar’s unique form of advertising may not be mainstream, but it is a unique way for users to interact with their favorite brands and for companies to interact with potential customers.

So, as Kevin Harvick hits the track today at Watkins Glen, grab a Bud, your smartphone, and the Blippar app to enjoy a unique Harvick experience.

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What Kevin Harvick Sees

This past week, Kevin Harvick and the #29 Budweiser/Rheem/Jimmy Johns team spent a day testing at Virginia International Raceway. During the test, Harvick had a camera mounted to the lower part of his helmet and it gives a unique view inside a NASCAR. In honor of raceday, I hope you enjoy the video.

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Kevin and DeLana Harvick Expecting First Child

I was surprised, and perhaps a little disappointed, when Kevin and DeLana Harvick announced they were shutting down their race team, Kevin Harvick Inc., at the end of 2011. The rumors were circulating as to why the couple would make such a sudden decision. Some speculated that the couple were planning to start a family, and they were absolutely right. Yesterday, Kevin Harvick announced that his wife was 14 week pregnant, and their baby is due in July.

“There were a lot of factors that went into the KHI decision, but when your wife tells you she’s not starting a family unless you get out of the race team business, that’s a pretty big factor in things that are going on,” Harvick said. “You go through different phases of your life,” Harvick continued. “You sit down and do your estate planning and it’s just you and her. There’s nobody to carry on the things that we sat there and built. And how important are a bunch of race cars, 15 years down the road? Not really. It put a lot of things into perspective for us. We did a good job at running the race teams, we were competitive. And I think as you move down the road and I’m done driving, I think you can always fire that back up again.”

Part of Kevin’s decision to close KHI was to refocus on his career and driving the 29 Budweiser Chevrolet for Richard Childress Racing. With the stress of KHI out of thier lives, Kevin and DeLana can focus on being parents as well. Congratulations to them both!

For all the latest updates, you can follow Kevin and DeLana on Twitter. Or follow Kevin on Facebook.

UPDATE: DeLana is keeping a “Baby Blog.” You can follow the blog here.

Source: NASCAR,

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Kevin Harvick Inc. to Shut Down

Kevin Harvick announced this week that the Nationwide Series cars fielded by KHI this year will become part of Richard Childress Racing next season.  That left many fans wondering if KHI would continue in Camping World Truck Series.  In an interview today, Harvick confirmed the truck teams will also cease to exist after this season.  The news has shocked the racing community since KHI has won 39 races and 2 championships in the last nine years.  In the interview Harvick said, “I had to tell all 140 of my employees what was going on. I told them on Wednesday. They will have a chance to get a job at RCR with the merger, but we dont know how many.”  He admits that the hardest part of telling driver of the #33 truck and long-time friend, Ron Hornaday that he would have to find another ride for the 2012 season.

Kevin and DeLana Harvick founded KHI in 2001 and began in the Truck Series.  Slowly, they built up their team and expanded into the Nationwide Series.  KHI has had success in both series, but especially in the Truck series with Hornaday.  A four time Truck series Champion, Hornaday won two of those championships with KHI in 2007 and 2009.  For the 2011 season, KHI fields the #2 Chevrolet driven by a variety of drivers, #8 Chevrolet driven by Nelson Piquet Jr., and the #33 Chevrolet driven by Hornaday.  In the Nationwide Series, the #2 Chevrolet driven by Elliot Sadler and the #33 Chevrolet driven by a variety of drivers.  Bot the #2 and #33 Nationwide cars will move to RCR for the 2012 season.

I have been to KHI two times in the past year and Kevin and DeLana put together a great program.  It is sad to see them go, but as Harvick stated, “It’s a tough model, business-wise. We’ve scrimped and scraped and got the sponsorship and things that you need, and GM has been a great supporter of everything that we’ve done. But from a business standpoint, sometimes you just have to make the decisions as to what you want to do, and for us it just didn’t make sense.”  Kevin wants to focus more on his Sprint Cup Series career.

Source: NASCAR

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Where’s Harvick?

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Martinsville Videos

Here are the 3 videos that I took on Sunday!

Gentlemen, Start Your Engines!!!

Warmup lap

43 Cars in 17 seconds!!

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