Category Archives: NASCAR

Kevin Harvick’s Last Race for #29 and RCR

Harvick wins at Kansas - October 6, 2013

Harvick wins at Kansas – October 6, 2013

Tomorrow, Kevin Harvick will drive the #29 Chevrolet for the last time this season, and his career. Harvick began driving the #29 car following the death of Dale Earnhardt in 2001. As he completes his 13th season in the Sprint Cup Series, Harvick has won 23 races for Richard Childress Racing and has finished 3rd in points three times. In addition, he has won two Nationwide Series championships for RCR.

Harvick's Career Stats

Harvick’s Career Stats

Harvick has enjoyed success at RCR. He won the 2003 Brickyard 400, 2007 Daytona 500, and the 2007 All-Star Race. Harvick is famous for his aggressive driving and occasional outbursts of anger. Most recently, Harvick was criticized for comments he made about Austin and Ty Dillon, the grandsons of Richard Childress. Whether you think his criticisms were valid, they should not have been voiced publicly. During their 13 year partnership, Harvick and Childreen have not always agreed and RCR has had its share of ups and downs, but whatever Harvick has said or done on, and off, the track, Childress has always supported him.

#29 at Martinsville - October 30, 2011

#29 at Martinsville – October 30, 2011

As Harvick gets into the #29 car tomorrow afternoon, Harvick and his fans will have mixed emotions. We are excited for Harvick’s move to Stewart Haas Racing next year, but this will be his last time driving the #29. While Harvick is keeping most of his sponsors when he moves to SHR (including Budweiser and Jimmy Johns), he will be driving the #4. Personally, I have had the privilege of seeing Harvick drive the #29 three times, and he did well each time, including a win last month in Kansas. I am excited for 2014, but I am going to miss the familiar #29 each week and am appreciative of the opportunities RCR has given Harvick.

Harvick on track at Martinsville - April 3, 2011

Harvick on track at Martinsville – April 3, 2011


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Budweiser and Harvick Team-Up with Blippar App

Use the Blippar app to scan this image to begin the Blippar/Budweiser experience

The innovation of the smart phone and phone apps has brought about a variety of unique user experiences. Advertisers are taking advantage of these platforms in a variety of ways. Whether they advertise through apps, iAds, or QR codes, there are a number of ways for companies to get their products to the end user. When advertising meets the smartphone, users are given a unique experience.

Blippar, a smartphone app company based in the UK, has created a unique advertising experience for fans of NASCAR driver Kevin Harvick and Budweiser Racing. When you use the Blippar smartphone app on your iOS or Android device to scan the Budweiser logo or either images on this page, you will enter an exclusive world. As the video illustrates, Blippar uses augmented reality to deliver exclusive content.

Use the Blippar app to scan this image to begin the Blippar/Budweiser experience

Blippar has created a world filled with exclusive content from Budweiser and Richard Childress Racing. After scanning a Budweiser logo or banner, users are presented with a menu (pictured below) with a variety of options. Under “Experience the Bud 29,” users can access a 360 degree view of the Budweiser 29 car or view two exclusive videos from the RCR race shop. When “Away from the Track” is selected, three videos are presented. These videos show Kevin Harvick away from the track racing g0-karts and pulling pranks. The final option of having your picture taken with Harvick is like a number of apps that allows you to insert yourself into an image. Blippar gives users three different picture options – at the bar, at the track, and just hanging out.

Blippar has created a unique form of advertising that goes far beyond QR codes and banners. But Budweiser is not the only company taking advantage of Blippar’s creative advertising. Blippar experiences are also available for Cadbury, Heinz, Kit Kat, Dominos Pizza, Wrigley’s Gum, and several other companies. Blippar’s unique form of advertising may not be mainstream, but it is a unique way for users to interact with their favorite brands and for companies to interact with potential customers.

So, as Kevin Harvick hits the track today at Watkins Glen, grab a Bud, your smartphone, and the Blippar app to enjoy a unique Harvick experience.

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Harvicks Welcome Son

Kevin and DeLana Harvick welcomed their son earlier today. Keelan Paul (pronounced Keylan) weighed 6.8 lbs and was 19.5 inches. DeLana and Keelan are doing well.

“Waiting on Keelan was the longest nine months of my entire life,” Kevin Harvick said.  “But time literally stood still when I held our baby for the first time.  I’ve accomplished a lot in my life that I’m proud of, but those moments don’t hold a candle to becoming a father and seeing that little face looking up at you.  DeLana and I are just amazed by how special and rewarding this is.”

For the last several months, Kevin and DeLana have referred to their son jokingly as “Baby Otis.” DeLana was in Daytona this weekend for the race, but left early yesterday and returned home to North Carolina. Driver Kenny Wallace was on stand by in case Harvick had to leave the race to return as well.

Congratulations to the Harvicks! I know they will be great parents!

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Johanna Long Earns Career Best Finish at Daytona

NASCAR driver Johanna Long scored her Nationwide Series career best finish tonight at the Subway Jalapeno 250 at the Daytona International Speedway. The nineteen-year-old sustained minor damage in a wreck but was able to dodge a few more wrecks and a Green-White-Checker finish to finish 12th. After qualifying 11th, Long worked with a number of driver to stay in the top-25 for the majority of the race. Her strong finish was overshadowed by the wreck of Danica Patrick, but it is certainly a great accomplishment for the entire #70 team.

Congratulations to Johanna and her ML Motorsports team. Keep up the good work and finishes will continue to improve. Johanna will be back in the #70 at Chicagoland Speedway on July 22.

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What Kevin Harvick Sees

This past week, Kevin Harvick and the #29 Budweiser/Rheem/Jimmy Johns team spent a day testing at Virginia International Raceway. During the test, Harvick had a camera mounted to the lower part of his helmet and it gives a unique view inside a NASCAR. In honor of raceday, I hope you enjoy the video.

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Johanna Long’s Entry into NASCAR is only the Beginning

Long (center) and her #70 team

The majority of the NASCAR news in 2012 has focused on Danica Patrick’s full-time run in the Nationwide Series. It is becoming more and more difficult to avoid articles and discussion of her entry into the sport. But there is another driver gaining attention and chances are you have never heard of her. Her name is Johanna Long, and she is also competing in the NASCAR Nationwide Series. Sports Illustrated‘s Tim Tuttle asked in 2010, “Could Johanna Long be NASCAR’s next Danica Patrick?” While the comparisons between Long and Patrick are inevitable, there are some major differences. Long has had a successful career that propelled her into the Nationwide Series. Patrick seems to have chosen to move to the Nationwide Series because her career in IRL was not materializing. While all the focus has been about Patrick, Long has been working to improve as a new driver and as the lone driver for a new race team.

Johanna Long is from Pensacola, Florida and began racing go carts at age 8. A the age of 13, she began to race Legend Cars at Sunny South Speedway in Mobile, Alabama. A year later, Long was racing Pro Late Models. In her second season racing Pro Late Models, Long won a number of races and become the first female, and youngest ever, Pro Late Model track champion at Five Flags Speedway in Pensacola. In 2009, still only 16, Long ran a season of 38 races and racked up 5 wins, 18 top five finishes, and 27 top tens leading her to the Blizzard Series Champion in the Super Late Model cars at Five Flags Speedway. Long also made two ARCA series starts in 2009, preparing her for the next level of competition and an introduction to the NASCAR circuit. In 2010, Long won the famed Snowball Derby in Pensacola and made seven starts in the NASCAR Camping World Truck Series. In 2011, Long ran 17 races in the truck series securing a career best 11th place finish at Texas Motor Speedway.

Long on track in Daytona

In the Nationwide Series in 2012, Long plans to run 21 races for ML Motorsports based in Warsaw, Indiana. The team, owned by Mary Louise Miller, is famous for its cars in the ARCA series, has not completed in the Nationwide Series for a few years. Long’s sponsors for the season include Foretravel Motorcoach, Race Fuel Energy Drink, Keen Parts, Inc., Biomet, Flexaust, and Wish for our Heroes. She is the youngest female driver to compete in the Nationwide Series. As she faces a number of Nationwide Series regulars and Sprint Cup Series drivers, Long has set goals for herself in 2012. Like her 2007 run in the Pro Late Models, this year is about seat time, experience, and patience. In a recent interview, Long expressed this sentiment, “I feel like getting more experience is going to make us better as a team. And we’re going to start getting those better finishes, but I feel it’s all about progression. I feel like if we progress each and every week, it’s going to be a good year. We just gotta keep on doing that. Yeah you want some top-15 finishes, and you wanna do better each weekend, but it’s gonna come.”

As one of two female drivers in the series, Long has been overshadowed by Danica Patrick, but this is actually good for Long and ML Motorsports. As Patrick continues to struggle to adjust to the Nationwide Series, Long and her team can quietly improve each week with the help of former Nationwide Series Champion David Green. So far, she has been very consistant, with an average finish of 23rd after eight races. Johanna’s next race will be June 16 in Michigan.

2012 Stats

I encourage everyone to support Johanna Long. Shop in the ML Motorsports team store, root for her on race day, and let her know you support her. It is not easy to for any driver to make it into NASCAR, but it has been more difficult for female drivers. I believe that Long has the talent and patience to have a successful NASCAR career and will make a profound impact on the sport. As with many small teams, however, ML Motorsports has limited funds and sponsorship, and I would like to see Long run a full Nationwide schedule in 2013. As of right now, it appears her schedule will once again be limited, but as her profile increases, she will attract more sponsorship. Talented drivers are what make NASCAR exciting, and as this young woman continues to prove herself I will be eagerly watching.

Show your support for Long by join her Fan Club, following her Blog, following her on Twitter and liking her Facebook page.


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Kevin and DeLana Harvick Expecting First Child

I was surprised, and perhaps a little disappointed, when Kevin and DeLana Harvick announced they were shutting down their race team, Kevin Harvick Inc., at the end of 2011. The rumors were circulating as to why the couple would make such a sudden decision. Some speculated that the couple were planning to start a family, and they were absolutely right. Yesterday, Kevin Harvick announced that his wife was 14 week pregnant, and their baby is due in July.

“There were a lot of factors that went into the KHI decision, but when your wife tells you she’s not starting a family unless you get out of the race team business, that’s a pretty big factor in things that are going on,” Harvick said. “You go through different phases of your life,” Harvick continued. “You sit down and do your estate planning and it’s just you and her. There’s nobody to carry on the things that we sat there and built. And how important are a bunch of race cars, 15 years down the road? Not really. It put a lot of things into perspective for us. We did a good job at running the race teams, we were competitive. And I think as you move down the road and I’m done driving, I think you can always fire that back up again.”

Part of Kevin’s decision to close KHI was to refocus on his career and driving the 29 Budweiser Chevrolet for Richard Childress Racing. With the stress of KHI out of thier lives, Kevin and DeLana can focus on being parents as well. Congratulations to them both!

For all the latest updates, you can follow Kevin and DeLana on Twitter. Or follow Kevin on Facebook.

UPDATE: DeLana is keeping a “Baby Blog.” You can follow the blog here.

Source: NASCAR,

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