Apple’s iOS 5 is full of great new features (features I will review in full detail in my review of the iPhone 4S) and one of my favorite was supposed to be Newsstand. I say “supposed to be” because there is one major flaw in Newsstand. It is not the fact that it is nearly impossible to put Newsstand into a folder, but it is the price of subscription to some of the publications. The idea of selling media digitally is to cut down on the costs of printing and postage. One would think, therefore, that digital editions of magazines and newspapers would be cheaper than their paper counterparts, and some are. For example, The New York Times can be delivered to your iPad for $20 per month. That is a $10 savings per month over home delivery costs. Autoweek’s digital subscription only costs $4.99 for a year subscription, half off a print subscription. National Geographic charges $19.99 for the Newsstand subscription, the same as print. Charing the same amount is fine, but some magazines have really gotten it backwards. Motor Trend is a great example of a poorly conceived pricing structure. If I subscribed to Motor Trend by mail, I only pay $10. However, if I want to get it digitally on my iPad it is $19.99. WHY??? The iPad edition is more interactive and includes videos, yes, but I can get the same videos from their website for FREE. Why should I pay more for a magazine that it not generating the costs of printing and postage? Motor Trend is not the only magazine doing this, here are a few other examples:
-Popular Mechanics: $12 by mail, $19.99 on iPad
-Esquire: $8 by mail, $19.99 on iPad
-Golf Magazine: $10 by mail, $19.99 on iPad
-Reader’s Digest: $10 by mail, $14.99 on iPad
-Vanity Fair: $19.99 by mail, $19.99 on iPad
-The New Yorker: $59.99 by mail, $59.99 on iPad
Publishers need to realize that in order for a digital distribution system to work, they are going to need an aggressive pricing strategy. Charging twice as much for digital over print is ridiculous. I understand that this is new to many publishers and they are working on pricing, design, etc, but I feel that over time prices will come down. I do not mind paying for content, but I do mind being screwed.
*I have emailed Motor Trend with my concern and will update this post if they reply, but I doubt they will.