Steve Jobs

A year ago today, the world lost an innovator. Steve Jobs once said that he wanted this legacy to be a strong Apple. He wanted to do what his heroes Bill Hewlett and Dave Packard were able to accomplish, create a lasting company. After his death, many questioned what Apple would do with its brilliant leadership. A year later, Apple is thriving with strong sales, soaring stock prices, and talented leadership. Jobs accomplished his goal, and his legacy has been solidified. 

Head over to Apple.com to see their tribute video to Jobs.

Steve Jobs Honored at D10 – UPDATED

Walt Mossberg, Ed Catmull and Larry Ellison

Last night at D10, in a special joint appearance, Ed Catmull and Larry Ellison sat down with Walt Mossberg on stage to discuss their memories of Steve Jobs. Catmull, the President of Pixar, discussed his memories of  Jobs and Jobs’s passion for combining technology with animation. Ellison, cofounder and CEO of Oracle, discussed his business dealings with jobs and their friendship which began with them being neighbors. Ellison describes first meeting Jobs when his peacock wondered into Ellison’s yard early one morning. When Jobs returned to Apple in 1997, Ellison joined the Apple board. Although he left the board in 2002, Ellison and Jobs remained close friends. Few people knew Jobs longer than Catmull and Ellison – and Mossberg for that matter. A full video is not yet available of the event, but you can watch the highlights HERE. Once the full video is available, I will post a link.

Before Mossberg, Catmull and Ellison took the stage, a tribute video was played recalling the appearances of Steve Jobs at the past All Things Digital Conferences. Steve appeared at the conference in 2003, 2004, 2005, 2007 (he was on stage twice, his second appearance was with Bill gates), and 2010. After the video was played, Mossberg announced that full videos of these appearances have been posted to iTunes and are available for free. Having watched all of them before, I can attest they are both informative and entertaining.

UPDATE: The full video is now available HERE.

Aaron Sorkin Discusses Steve Jobs Movie at D10 – UPDATED

Yesterday afternoon, screenwriter Aaron Sorkin was on stage with Walt Mossberg at All Things Digital’s D10 Conference. Sorkin is famous for his movies A Few Good Men, Charlie Wilson’s War, and The Social Network. He is also known for his work on television including The West Wing, Studio 60 on the Sunset Strip, and most recently, The Newsroom. A few weeks ago it was announced that Sorkin would be adapting Walter Isaacson’s book, Steve Jobs, for Sony Pictures.

In yesterday’s interview, Sorkin said that he was in the very early stages of writing the movie, and he had yet to decide its focus. He said that it will be a challenge to write a script that fully portrays the complexities of Jobs’s personality. He explained that movies, especially those based on actual events, should be viewed as art as opposed to a photograph, meaning that a writer cannot include every aspect of a person’s life in a film. Sorkin and Mossberg also discussed the difficulties for writing television in an era with so many technological distractions for viewers. Sorkin is one of the few people at D10 not associated with the world of technology and highlights from his interview can be seen HERE. When the full video of the interview is available, I will post a link.

UPDATE: The full video is available HERE.

Tim Cook at D10 – UPDATED

On Tuesday night, All Things Digital’s D10 Conference kicked off with a keynote interview with Apple CEO Tim Cook. Presenters Walt Mossberg and Kara Swisher began by asking Cook about his new postion at Apple and how the death of his friend Steve Jobs has affected him and Apple. Cook became visibly emotional when talking about Jobs, and he recalled that was a genius and said that Apple will remain true to its roots and move forward with its product strategies.

After a few softball questions, Mossberg and Swisher (mostly Mossberg) began to hit on some of the tougher subjects. Cook (reluctantly) discussed patent wars, the controversy over manufacturing in China, and the future of AppleTV. Mossberg asked him if tablets should be categorized as PCs and his response was a resounding “no“. Cook did hint at upgrades to Siri as well as a possible partnership with Facebook, despite saying that Apple was going to “double down” on secrecy. All Things Digital as put together a highlight video that you can see HERE. I will post a link to the full video when it is available.

At times, it seemed that Mossberg and Swisher were bullying Cook with topics that he did not want to discuss, something that Jobs would not have allowed. Cook is very soft spoken, but he is a master at dodging questions. Nevertheless, the information that came out of the D10 keynote was very interesting for those in the tech world. Of course, all eyes will be on Apple June 11 when Tim Cook will take to his own stage at the 2012 Worldwide Developers Conference in San Francisco

UPDATE (June 11): The full video has been posed, you can view it HERE.

Book Review: Insanely Simple by Ken Segall

Ken Segall. Insanely Simple: The Obsession that Drives Apple’s Success. New York: Penguin Group, 2012. 225 pp. $25.95 (Hardcover), ISBN 978-1-59184-483-9

Ad agency creative director Ken Segall provides an inside look at Apple under Steve Jobs in his book Insanely Simple: The Obsession that Drives Apple’s Success. As the title suggests, Segall’s focus is on the business side of Jobs’s stint at Apple following his return in 1997. This is somewhat different from Walter Isaacson’s book, Steve Jobs. Issacson focuses more on the personal life of Jobs and how that came out in his professional life. Segall does not dwell on Jobs’s personal life, but instead focuses only on the businessman. This makes the two books go together very well. In fact, the stories within Segall’s book would have fit nicely into the Issacson’s work.

As the book’s jacket blurb suggests, “you’ll be a fly on the wall inside a conference room with Steve Jobs.” For those who have read about Jobs’s business style, that can either be incredibly exciting or incredibly terrifying, and Segall illustrates both. There is no doubt that Jobs could be a tyrant and that comes out in the book, but at the same time, he was extremely focused and that is part of what made Apple successful. Being the “fly on the wall” is the greatest values of this book. The inside story of how two companies interacted. The stories of how Steve Jobs ran every aspect of Apple.

The books title, Insanely Simple, suggests that the the argument of the book is about Apple’s focus on simplicity as a market and business strategy. This is certainly not a new concept, but it is an interesting topic to cover. Segall was present at the creation of this strategy as Jobs returned to Apple in 1997 and clearly outlines its development. Simplicity is certainly a central feature of all Apple products. Jobs’s goal was to make a product as easy to use as possible, and he often succeeded. Whether it is the Mac or an iOS device, the goal was the same for both. At times, the stories are more about Steve Jobs then they are simplicity, but Segall has clearly contributed to the overall understanding of Apple and Steve Jobs.

The reader is taken on a journey through some of the greatest business decisions. Segall’s insights and unique view, he did name the iMac after all, make this book worthy of sitting on a shelf next to Isaacson’s. The book’s title is a bit deceiving as it is more about Steve Jobs and his obsession with simplicity. A concept that Apple had not embraced while he was absent. Overall, Segall writes a solid narrative and I recommend the book to anyone who wished that Isaacson had highlighted more of Jobs’s business savvy.

The Lonely Mercedes

Four months after the death of Steve Jobs, people are still driving by his house to pay their respects. The above photo was taken last week and shows Jobs’s Mercedes SL55 AMG still parked out front. The car, without a license plate, was leased by Jobs on a 6-month basis. He was able to do this after he discovered a loophole in California law that allows a car to go 6 months before registration. Jobs took advantage of this fact.  Just one way Steve Jobs thought different.

The Whole Earth Blog in 2011

2011 was a busy year for me and for this blog. The Whole Earth Blog began 2011 with a different name and changed names twice before finding one that fit. This year was better than I could have ever imagined for this blog. I started the year with barely 200 visitors a month and ended the year with well over 2,000 per month! I credit this to the expansion of the topics discussed within the blog.

The stats for the year (Views per Month)

I posted on a wide variety of topics from my continuing education, auto news, tech reviews, the retirement of the Space Shuttle program, the Joplin tornado, the SS United States, and tributes to Steve Jobs and Harry Morgan. The popularity of the blog has been on the rise and I am very proud of the variety of posts that I am able to come up with. I thought, to celebrate the end of 2011, I would share the top ten posts of the year. And they are:

10. SS United States: A Ship in Distress

9. The Apple iPad 2 Review

8. Joplin, Missouri Tornado News and Updates

7. Welcome Pottermore

6. Pottermore (Beta): A Full Review

5. Own a Pair of Marty McFly’s Shoes

4. Is the First Generation iPad a Classic?

3. The Legacy of Steve Jobs

2. Who is Laurene Powell Jobs?

1. Graduate School and the iPad

I want to thank everyone for reading in 2011 and am looking forward to 2012 as I complete my college career and enter the “real world.”

A New Campus for Apple

Last week, Apple submitted final plans to the Cupertino City Council for the their new campus. In June, Steve Jobs presented the campus to the City Council. It was his final public appearance before his death in October.

The new campus has been described as a space ship because of its round design. What the architects have been able to do is create a four story round building with courtyard that will house up to 13,000 Apple employees. Apple has quickly out grown its current campus on Infinite Loop (which it will keep) and is currently renting office space elsewhere in Cupertino. The new campus will allow employees to be in one place.

Landscaping now (left) and in the future.

Apple purchased part of the land from HP a few years ago and has since purchased some of the adjacent property, giving Apple a total of 150 acres in the center of Cupertino. Apples plans for the landscaping of the property is astounding. They have hired an arborist from Stanford University to help them choose various plants and trees native to area. The completed campus will be 80% landcape as opposed to the current 20% landscape. The plan calls for a total of 6,000 trees, including apricot trees which were on the property prior to HPs purchase of the land in the 1960s. Apple will be able to accomplish this by placing the majority of the property underground.

The floor plan for one of the four levels of the main building.

The buildings on the campus will only make up 20% of the 150 acres and will consist of the four level “space ship,” a four level parking structure, an energy center (to provide power to the campus), an auditorium, a fitness center, and several research and development buildings. The center piece of these structures is the round main building which will be constructed primarily from glass. Apple is known for using glass in its retail stores, but this will be a new challenge as the glass will all be slightly curved to create the round design. In total, the  building will be approximately 3.1 million square feet. The plan calls for ground breaking in 2012 and completion in 2015.

From the street, the buildings will be barely visible.

Jobs described the campus as an architectural achievement and the drawing certainly suggest a level of genius in the design. Walter Isaacson’s biography of Jobs revealed that this campus was one of Jobs’ final projects at Apple and it is a fitting symbol of his and Apple’s attention to design and functionality.

You can view the full plans submitted to the City Council HERE.

Watch Steve Jobs present the new campus to the City Council:

Book Review: Steve Jobs

Walter Isaacson.  Steve Jobs.  New York: Simon & Schuster, 2011.  630 pp. Hardcover $35.00 ISBN 978-1451648539.

There have been several books written about Steve Jobs over the years, but only Isaacson’s can claim the title “Authorized Biography.”  As Isaacson explains in the introduction, the book came about due to Steve’s persistence and was created following over forty interviews with Steve.  In addition, Isaacson interviewed about one hundred other people including family, friends, foes, and rivals.  This combination provides for one of the most complete biographies of Steve Jobs, an extremely private man, ever produced.

Everyone is familiar with the story of Apple’s creation, but what Isaacson is able to provide is some insight into Steve’s thinking.  From the book we learn that Steve was rebellious from childhood, experimented with a wide variety of drugs, and was a devout Buddhist.  There are other concerning aspects of Steve’s life including his bizarre diets and cruelty to those he deemed inferior.

One aspect of Steve’s personality that Isaacson focuses on his Steve’s “reality distortion field.”  Steve applied this distortion field rather liberally throughout his life.  Whether he was convincing others to meet impossible deadlines or denying that he was the father of his oldest daughter, his reality distortion field could be easy for others to buy into.  At times it did prove correct, however, and those around him were able to pull off the impossible.  However, the reality distortion field did fail him on several occasions, most notably his decision not to receive an operation to remove a tumor from his pancreas in 2003.

Isaacson’s book provides great tales from Steve’s experiences at Apple, NeXT, and Pixar.  The book feels taught and complete.  Perhaps the most difficult chapters to read are those that describe Steve’s cancer and how much he suffered the last year of his life.  Amazingly, despite is suffering; he was able to appear on stage twice in 2011, although, as the book describes, Steve had to prepare himself for these appearances.  The cancer was extremely aggressive and created a cycle that destroyed his appetite and caused him great pain and depression.  He never stopped working with Apple engineers, however, and was even designing a yacht for himself and his family when he died.

Steve has been compared to many other giants of industry and design, Henry Ford, Thomas Edison, and Frank Lloyd Wright.  Steve was not perfect, and neither were any of these men.  Often their work took precedence over everything else, including their families.  Steve was no different.  His children, three of them were interviewed for the book, understood that their father was doing great work and did not blame him for his, at times, neglect.  Neither did his wife, Laurene Powell.

Isaacson’s book reads quickly and is high recommended for anyone interested in Apple, technology, or learning about a giant of our time.  There are occasions when stories are repeated, and the reader questions whether or not Isaacson himself falls under the spell of Steve’s reality distortion field, but this is likely due to the speed at which this book was released.  Nevertheless, Steve Jobs is a masterpiece about a guy who, could be an asshole at times, but vastly changed the way we use technology….and was taken from the world far too soon.

Isaacson’s book reveals one glimmer of hope, however.  Steve’s oldest son, Reed, developed an interest in cancer research and is currently studying at Stanford University, the same institution that treated his father.  The type of cancer that claimed Steve has been studied intensely thanks to Steve and his willingness to allow Stanford to study him and his tumor.  There are drugs today to slow the growth of the cancer to allow those suffering from it to enjoy a long and healthy life.  Steve hoped that he would be one of the last to die from his cancer, and he very well could be.

Reminder: Isaacson’s “Steve Jobs” to be Released Tomorrow

Tomorrow marks the release of Walter Isaacson’s biography of Steve Jobs.  The book is constructed from a set of over 40 interviews conducted with Jobs and over 100 interviews of Jobs’ friends, family and rivals.  Reviews have already been published and the book has received good marks.  I will review the book sometime this week.

In the meantime, Isaacson appeared on CBS’s 60 Minutes tonight and included were several clips from the interviews conducted with Jobs.  In the video there is mention of a extras online.  You can watch Steve’s Family Album and the 60 Minutes Overtime on CBS’s site.  I was able to embed the actual story (in two parts) from 60 Minutes.  Here are those videos:

Part 1:

Part 2: