Tag Archives: Budweiser

Budweiser and Harvick Team-Up with Blippar App

Use the Blippar app to scan this image to begin the Blippar/Budweiser experience

The innovation of the smart phone and phone apps has brought about a variety of unique user experiences. Advertisers are taking advantage of these platforms in a variety of ways. Whether they advertise through apps, iAds, or QR codes, there are a number of ways for companies to get their products to the end user. When advertising meets the smartphone, users are given a unique experience.

Blippar, a smartphone app company based in the UK, has created a unique advertising experience for fans of NASCAR driver Kevin Harvick and Budweiser Racing. When you use the Blippar smartphone app on your iOS or Android device to scan the Budweiser logo or either images on this page, you will enter an exclusive world. As the video illustrates, Blippar uses augmented reality to deliver exclusive content.

Use the Blippar app to scan this image to begin the Blippar/Budweiser experience

Blippar has created a world filled with exclusive content from Budweiser and Richard Childress Racing. After scanning a Budweiser logo or banner, users are presented with a menu (pictured below) with a variety of options. Under “Experience the Bud 29,” users can access a 360 degree view of the Budweiser 29 car or view two exclusive videos from the RCR race shop. When “Away from the Track” is selected, three videos are presented. These videos show Kevin Harvick away from the track racing g0-karts and pulling pranks. The final option of having your picture taken with Harvick is like a number of apps that allows you to insert yourself into an image. Blippar gives users three different picture options – at the bar, at the track, and just hanging out.

Blippar has created a unique form of advertising that goes far beyond QR codes and banners. But Budweiser is not the only company taking advantage of Blippar’s creative advertising. Blippar experiences are also available for Cadbury, Heinz, Kit Kat, Dominos Pizza, Wrigley’s Gum, and several other companies. Blippar’s unique form of advertising may not be mainstream, but it is a unique way for users to interact with their favorite brands and for companies to interact with potential customers.

So, as Kevin Harvick hits the track today at Watkins Glen, grab a Bud, your smartphone, and the Blippar app to enjoy a unique Harvick experience.

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What Kevin Harvick Sees

This past week, Kevin Harvick and the #29 Budweiser/Rheem/Jimmy Johns team spent a day testing at Virginia International Raceway. During the test, Harvick had a camera mounted to the lower part of his helmet and it gives a unique view inside a NASCAR. In honor of raceday, I hope you enjoy the video.

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Kevin and DeLana Harvick Expecting First Child

I was surprised, and perhaps a little disappointed, when Kevin and DeLana Harvick announced they were shutting down their race team, Kevin Harvick Inc., at the end of 2011. The rumors were circulating as to why the couple would make such a sudden decision. Some speculated that the couple were planning to start a family, and they were absolutely right. Yesterday, Kevin Harvick announced that his wife was 14 week pregnant, and their baby is due in July.

“There were a lot of factors that went into the KHI decision, but when your wife tells you she’s not starting a family unless you get out of the race team business, that’s a pretty big factor in things that are going on,” Harvick said. “You go through different phases of your life,” Harvick continued. “You sit down and do your estate planning and it’s just you and her. There’s nobody to carry on the things that we sat there and built. And how important are a bunch of race cars, 15 years down the road? Not really. It put a lot of things into perspective for us. We did a good job at running the race teams, we were competitive. And I think as you move down the road and I’m done driving, I think you can always fire that back up again.”

Part of Kevin’s decision to close KHI was to refocus on his career and driving the 29 Budweiser Chevrolet for Richard Childress Racing. With the stress of KHI out of thier lives, Kevin and DeLana can focus on being parents as well. Congratulations to them both!

For all the latest updates, you can follow Kevin and DeLana on Twitter. Or follow Kevin on Facebook.

UPDATE: DeLana is keeping a “Baby Blog.” You can follow the blog here.

Source: NASCAR,

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